THE AIRPORT
GROWTH
PLAYBOOK

 

Winning Strategies for 2026 and Beyond

Airport growth playbook

The most successful airports grow through a series of deliberate, strategic actions. We have built this playbook for small and medium-sized airports, covering foundational trends, digital strategy, and advanced partnerships.

We are releasing new articles every month. Follow along as we unlock each chapter. Build your strategy step-by-step and see which strategies are coming next.

Air travel

COMING UP NEXT

The Future of Airport Customer Relationships in the Digital Age

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Becoming the Up-and-Coming Airport: Elevating the Passenger Experience with Digital Solutions

A tired traveller arrives at an unfamiliar airport and struggles to find her gate among crowded spaces and unclear screens. Then a message appears on her phone: “Gate B7, 5-minute walk. Turn right after security.” In that moment, the journey feels less daunting. A...

The Impact of Global Events on Air Travel Demand and the Need for Route Flexibility – Part 2

Operationalising Route Flexibility: Lessons from Hong Kong International Airport's Super Typhoon Ragasa ResponsePart 1 of this series identified eight distinct disruption typologies that reshaped aviation in 2025: geopolitical conflicts closing vital airspace...

The Impact of Global Events on Air Travel Demand and the Need for Route Flexibility – Part 1

The aviation industry had begun 2025 with ambitious objectifves. IATA's forecast for that year constituted a historic milestone, projecting the sector would surpass the $1 trillion revenue mark and that it would generate 5.22 billion passenger journeys. However, a...

Trends in Aviation Marketing: What Airports Need to Know in 2025-2026

Airports have become dynamic hubs driving local economies and creating memorable experiences for travellers. With the aviation industry set to grow to USD 358.85 billion in 2025 and USD 524.14 billion by 2030 at a Compound Annual Growth Rate (CAGR) of 7.87%, staying...
Tendances Marketing aéroports